They were either someone who viewed the design as being innovative, refreshingly different, and cool looking, or a watch aficionado who valued tradition and was verging on being offended at how the brand approached designing the timepiece.
The first iteration of the Freak watch reflected a change in watch design that not only turned towards imaginative engineering, but seeing watch production as more than just making practical tools. There was a time when watch Going Home - Gainsay!
- Gainsay! wanted to create timepieces that not only worked well, but were artful creations that were beautiful in their own right — Ulysse Nardin aimed to bring that concept back to the watch industry with the Freak. It was novel, and just one other brand had attempted to introduce a design close to it during the same time period. This is why when the Freak InnoVision came out in and the FreakDiamOnSil released inthose interested in horology were more accepting rather than put-off.
It was among the first watch The Freak Boutique - Freak Sisters - The Freak Boutique to consider using silicon instead of traditional materials, and Ulysse Nardin became the first brand to introduce a production watch with silicon components. Other Freak models had a movement that rotated once an hour on a central axis, and the dial has always been unconventional to say the least. These factors meant there was practically no room for a complication, additional display, or indication on the unique dial.
Most watches have a complication that uses gears which are propelled by a going train, but since the Freak already has an additional gear, adding more mass to the movement would greatly affect its balance and precision. Engineering aside, going about adding a complication to a Freak watch would disrupt its aesthetics, which is the hallmark of the line and what always has people buzzing when a new iteration is released.
Never one to back down from a challenge, Ulysse Nardin did find a way to add a complication to the FreakLab Boutique Limited Edition, marking another first for the brand and this collection. The big difference between the Ulysse Nardin FreakLab Boutique Limited Edition and previous iterations of the watch is that is includes a complication. Another factor that sets the Ulysse Nardin FreakLab Boutique Limited Edition apart from its predecessors is how much lighter it is and more comfortable to wear.
The model is much more wearable and versatile fashion wise than other FreakLab watches that have been released, as one could easily pair it with casual wear. Black dominates the color scheme, and the strap has white stitching.
The dial of the watch is black with a textured background, white numbers and markers, and bright blue accents. Paired with a carbon fiber bezel, the result is a sleek, decidedly cool design that will have wide appeal. On the back of the watch is a bezel that is used to wind the mainspring, which has a minimum power reserve of The Freak Boutique - Freak Sisters - The Freak Boutique days. Rotating this rear bezel once is equivalent to a power reserve of 12 hours. If this bezel is turned counterclockwise, that sets the date.
Just 99 units of the watch have been made available for sale. His primary roles are managing editorial, business development, content development, online acquisitions, and operations.
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